A Star Wars action figure from 1977 or a first edition Charizard Pokemon card from 1999. Nowadays these are some of the holy grails for toy collectors. A preserved childhood memory. Not to play with but to look at. An untouched action figure preserved in plastic makes the value go up, making it collectable, the packaging as important as the object itself. Adults chasing their childhood memories. Never afraid to show off their precious childish collectibles.