Dream a Little of Me

by Tony Ta (NL), fashion

Childhood memories are what triggered the research I did for the collection I learned to consciously adjust myself to situations - something I also see in fellow members of generation Z. This tendency is fueled by the omnipresence of the social media in their growing-up. Somehow, the screens have taken over parts of the role of the caretaker in their life.

Their idols portray an ideal look on social media -became godlike. Classical ways of dressing form the base of the collection - exceptional layers are added: a fully beaded vest, a classic suit embroidered with feathers.

Online identity is simply performance. What we choose to wear and how we show ourselves online is all a calculated choice. There is a freedom to be whoever we want to be, fitting any given situation. It’s an exploration of the many facets of the self.

For Generation Z somehow screens seem to have taken over the role of caretaker

Stephen Tennant: A socialite, part of the elite from the past. People who were from the elite were also people others looked up to because they wanted to be them or be part of their circle. The power they showed off to influence people with. Now you can see this phenomenon again with idols and influencers on social media. The power to sell an image of a specific body type, way of dressing, products etc. Same power, different time area.

@itscamworld: The instagram boy of the moment. The good-looking influencer, his way of posing, his way of dressing, all hyped-up, The kind of boy that girls and boys are looking up to and idolise.

Calvin Klein ad Justin Bieber and Hailey Baldwin: 2 big celebrities with huge influence on teenagers. Posing in little clothing to show off their great physique. The ideal image… - teenagers think this is how they should look.

Yutha Yamanaka : Reaching out to something you can’t touch or have because everything happens behind a screen.

Everything for the gram: Nudity and less clothing has become the normal on social media to attract the attention of the viewer - sex sells.

Meticulously observing social media behavior of teenagers, presenting themselves way more mature due to our over-sexualized media culture

Online identity is simply performance

Doppelgänger, 2017. John Reuss: Representation of the mind how teenagers want to become a specific person. The Ideal. Slowly they become like clones of each other. You can see it in the way they all follow each other.

This Image represent that this phenomenon only last for a short period of time. It’s just a certain part of their life. They grow into it and then out of it again.

These powers to impress and influence are reminiscent of Stephen Tennant, a famous socialite of the 1920’s who through his decadent and flamboyant lifestyle was perceived “The Brightest of the Bright Young People” and as such a huge inspiration to me.

The Dreamers : A movie that is a part of the inspiration. The 3 main characters are recreating movie scenes and they have to guess which movie it is. If they’re not able to it they have to perform a sex-related punishment. It’s nice because they have the freedom to have a childish mindset but on the other hand the punishments tell something different.

Models
Dylan Kraayenhagen (Models Rock Agency)
Jan Dijkhuis ( Brooks modeling agency)
Timo Tiffert
Dawoon Jung

Makeup & hair
Melanie Foëh / Corine Hamel

Graphic Design
Marcos Kueh

Photography
Laura Luca

Video
Vladimir Vidanovski

Visual director
Maarten Spruyt

Assistant
Ivor Borovecki

Music
Darkstar

live

fashion